Going into the weekend, the research firm NRG told film studios that about 20 percent of moviegoers remained hesitant to go to the movies following the July 20 mass shooting in Colorado during “The Dark Knight Rises.†Studios also worried about competition from the London Olympics and poor weather in parts of the country.
Something sure dragged down box office results: North American theaters sold about $135 million in tickets over the weekend, a 25 percent decline from the same period last year, according to studio distribution executives. “The Dark Knight Rises†(Warner Brothers) was No. 1, taking in an estimated $64 million - a 60 percent drop from last weekend, when the movie benefited from strong advance ticket sales. “The Dark Knight Rises†has now taken in about $289.1 million in the United States and Canada, or 14 percent less than its franchise predecessor grossed over the same period in 2008, after adju sting for inflation.
“Ice Age: Continental Drift†(20th Century Fox) was second for the weekend, selling about $13.3 million in tickets, for a three-week total of $114.8 million, according to Hollywood.com, which compiles box-office data. “The Watch,†a Fox ensemble comedy, was third, taking in about $13 million. “The Watch,†which cost $68 million to make, experienced publicity setbacks after the February shooting of a Florida teenager by a community watch participant. “Step Up Revolution†(Lionsgate) was fourth, taking in an estimated $11.8 million - the lowest opening-weekend gross in the history of this four-film series; “Revolution†cost about $33 million to make. “Ted†(Universal) managed $7.4 million in ticket sales, enough for fifth place and a five-week total of about $193.6 million.
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