No Doubt Pulls Video After Outcry

Robert Stolarik for The New York Times No Doubt performing in 2009.

The pop band No Doubt has apologized to American Indians for making a kitschy video in which the lead singer plays an Indian princess who is captured by cowboys.

When the “Looking Hot” video made its debut on Friday, its satiric take on Western movies angered many people, who took to social media to lambaste the group for demeaning Indians. No Doubt quickly backed away from the video and removed it from the Internet.

“As a multiracial band our foundation is built upon both diversity and consideration for other cultures,” the band said in an apology posted on its Web site on Saturday. “Our intention with our new video wa s never to offend, hurt or trivialize Native American people, their culture or their history.”

The band members went on to say that they had “consulted with Native American friends and Native American studies experts at the University of California” before making the video.

In the video, the lead singer, Gwen Stefani, plays an Indian woman in tribal dress who is captured by the guitarist Tom Dumont and the drummer Adrian Young, who play cowboys. The bass player, Tony Kanal, plays an Indian chief who rescues Ms. Stefani.