Pent-up demand for a new animated movie and a long and lively marketing campaign powered Sony's “Hotel Transylvania†to No. 1 at North American theaters over the weekend. The film, which cost at least $85 million to make, outperformed expectations to take in about $43 million, according to Hollywood.com, which compiles box-office data. (An elated Sony e-mailed reporters on Sunday morning to announce “a monster hit on our hands!!!!!!â€)
“Looper,†an R-rated action movie starring Joseph Gordon-Levitt and Bruce Willis, was second, with an estimated $21.2 million in ticket sales; Sony distributed this movie, a collaboration between Endgame Entertainment and China's DMG Entertainment that cost ab out $30 million to make. “End of Watch†(Open Road) was third, taking in about $8 million, for a two-week total of $26.2 million. Clint Eastwood's “Trouble With the Curve†(Warner Brothers) trundled along in fourth place, taking in about $7.5 million, for a two-week total of $23.7 million. Fifth place went to “House at the End of the Street†(Relativity), which sold about $7.2 million in tickets, for a two-week total of $22.2 million.
Also notable over the weekend: “Pitch Perfect,†a Universal Pictures comedy, took in a huge $5.2 million in 335 theaters ahead of its wider release on Oct. 5; and Walden Media's “Won't Back Down,†an education reform drama starring Viola Davis and Maggie Gyllenhaal, bombed, selling about $2.7 million in tickets in wide release.
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