With the other broadcast television networks opting to roll out most of their fall programming later, NBC has taken the opposite tact by unveiling most of their new shows right out of the gate. The results so far? Mixed.
Some early returns have been encouraging to the point where the struggling network seemed to approach the realm of respectability, but there are still many obstacles to overcome.
By far the best bit of news for the network was Monday's rating for the premiere of “Revolution,†a drama that follows the survivors of a worldwide blackout. According to Nielsen data, it drew 11.7 million total viewers and had the highest rating in the 18-to-49-year-old demographic - the age group bel oved by advertisers - of any drama premiere since “V†on ABC in 2009. It was also NBC's highest drama debut since “Bionic Woman†in 2007.
The news has not been as good for the network's new sitcoms so far. “Go On,†starring Matthew Perry, was initially buoyed by its post-Olumpics premiere in August, when it was sampled by more than 16 million total viewers, but almost half of that audience is now gone, with the most recent episode dropping to 9.3 million viewers on Tuesday. Still, even if that number were to hold, it would easily be NBC's No. 1 sitcom. “The New Normal,†a new series from a team that includes Ryan Murphy, drew 6 million viewers for its most recent episode, down from 6.9 million for its premiere last week. It also dropped 12 percent in the 18-to-49 category from week to week. “Guys With Kids†also had a modest premiere last week, with 6.3 million total viewers.
Of course, the real challenge will begin next week, when these sho ws will begin to face new competition from CBS, ABC and Fox.
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