If you have missed all of Jay-Z's sold-out concerts at Barclays Center, worry not. The rapper plans to stream his last performance at the new Brooklyn arena online, making the show the official launch of his new YouTube channel, The Associated Press reported.
Jay-Z, who owns a small stake in the arena, announced that the broadcast of the final concert of his eight-night run will be at 9:30 p.m. on Saturday, streaming it on his Life and Times channel, a spin-off of a pop-culture Web site with the same name. The channel is part of a push by YouTube, which is owned by Google, to increase original programming.
Like nearly everything Jay-Z does, the YouTube channel will promote other parts of his business empire: the Brooklyn Nets, the Rocawear clothing line and the RocNation record line. He has partnered with IconicTV to provide the channel with content, Rolling Stone reported, including a Brooklyn Nets series called “The Road to Brooklyn,†a fan-interaction show “Roc Nation Check-In†and a fashion show called “Well Dunn with Jourdan Dunn,†featuring that British model.
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