It has been just over a month since the debut of Katie Couric's syndicated talk show, “Katie,†which garnered impressive early returns in overnight television ratings, and the numbers from the first three weeks are equally encouraging.
Based on the national Nielsen ratings for the week of Sept. 24, the show averaged 2.3 million total viewers, down slightly from the 2.5 million who tuned in during the opening week. In other words, 92 percent of the audience that originally sampled the show to see how the popular anchor would handle the daytime circuit stayed put. “Katie†was the No. 1 program in total viewers among all freshman and sophomore syndicated talk shows - a group that includes “Stev e Harvey†and “Anderson Live!†- for the third straight week, although it still lagged behind the stalwarts “Dr. Phil†and “Dr. Oz.†And in its target audience, women between 25 and 54, “Katie†remained No. 1 among the freshman-sophomore shows.
Over in primetime, the lackluster performance of some new fall shows has meant that it was not a question of whether they would face cancellation, but when. That question was answered this week for
“Made in Jersey†on CBS, after the network announced that the courtroom dramedy would be pulled from the schedule right away.
The show was an immediate disappointment in the ratings after its first episode, on Sept. 28, tied for the lowest-rated CBS drama premiere ever among adults in the 18-to-49 demographic. Its fortunes were not improved by weak DVR growth and a second episode that slipped even further in the ratings. For now, CBS will fill the time slot with repeats of “NCIS†and “Hawaii Five-O.†Beginning Nov. 2, the network will broadcast new episodes of the reality series “Undercover Boss.â€
A version of this article appeared in print on 10/13/2012, on page C2 of the NewYork edition with the headline: Viewers Like ‘Katie'.
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