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Friday, October 5, 2012

New TV Shows, Old Ratings Woes

By ADAM KEPLER

The arrival of a new crop of fall television shows also inevitably means the early exit for a select few that fail to find an audience. A perusal of the Nielsen ratings for the past week suggests that each major network already has a candidate for possible cancellation.

The NBC series with premieres after the Olympics have all fallen in the ratings to some degree, but none more so than “Animal Practice,” the Wednesday-night comedy that gambled on making a star out of a monkey named Crystal. In the 18-49-year-old category â€" the age group most important to advertisers â€" it has lost 68 percent of its audience since its sneak-peek premiere on Aug. 12. It was also not among the shows given a full season order by NBC earlier this week: a troubling vote of no confidence from the network.

On Fox, “Mob Doctor” was practically pronounced dead on arrival after its premiere on Sept. 18. It drew just over 5 million t otal viewers and has fallen to 3.5 million for its most recent episode, on Monday, accompanied by a dismal rating in the 18-to-49 category.

Elsewhere, “Made In Jersey,” about a fish-out-of-water lawyer from New Jersey who works for a New York firm, tied for the lowest-rated CBS drama premiere ever among adults 18-to-49. That rating was also 21 percent lower than the series premiere of “A Gifted Man,” which occupied the same Friday-night time-slot last season. That series was canceled after 16 episodes.

Finally on ABC, the devilish “666 Park Avenue” got off to a frightening start last Sunday, attracting only 6.9 million total viewers. It was also down 32 percent in the 18-to-49 category compared with the series premiere of “Pan Am” a year ago, another Sunday-night show on ABC, which was canceled after 14 episodes.



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