Only a fraction of Broadway musicals ever turn a profit, and even rarer are plays that end up making money for their investors. But in the last week, two did: The producers of the âGore Vidal's The Best Manâ announced on Monday that they had recouped their $3.25 million capitalization costs, a few days after producers of the comedy âOne Man, Two Guvnorsâ said they had recouped their investment of $3.25 million as well.
âThe Best Man,â a revival of Vidal's 1960 play about backroom deal-making at a presidential convention, was a bigger hit at the box office (thanks to stars like James Earl Jones and, in its first months, Angela Lansbury) than with critics or Tony Awards voters; the show lost out at the Tonys in June. âOne Man, Two Guvnors,â an import from London's National Theater about a bumbling manservant caught in a web of lies, had strong reviews and word-of-mouth buzz for its Tony-winning lead actor, Jam es Corden.
Ticket sales for both plays continued to be solid last week, even as many other shows saw declines amid the traditional late-summer doldrums and vacations of star actors. âOne Man, Two Guvnors,â which is scheduled to close on Sunday, grossed $746,407, or 80 percent of the maximum possible amount â" a strong showing for a play.âThe Best Man,â which closes Sept. 9, grossed $575,811, or 53 percent of its maximum potential.
Overall, Broadway musicals and plays grossed $19.3 million last week, compared to $20.9 million the previous week and $11.6 million for the comparable week last August (when several performances were cancelled due to Hurricane Irene). The top-grossing Broadway shows last week were the musicals âThe Lion King,â âWicked,â âThe Book of Mormon,â âSpider-Man: Turn Off the Dark,â and âOnce.â
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