Christie's may have been able to get nearly $10 million for a 1962 painting of Andy Warhol's “Four Campbell's Soup Cans'' back in November, but now everyday shoppers can own their own piece of the Pop artist for just 75 cents. On Sunday Target started selling a special edition of 1.2 million Warhol-themed tomato soup cans.
Issued to celebrate the 50th anniversary of the first showing of Warhol's paintings of the celebrated soup can, the labels come in four brilliant color combinations, such as blue with orange or teal with hot pink, to mimic the artist's style. They also have famous Warhol quotes on them like “In the future, everybody will be world-famous for 15 minutes,'' and a picture of the artist o n the back.
The promotion has been produced in partnership with the Andy Warhol Foundation for the Visual Arts which controls the licensing of the artist's name and images.
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